Fonix partners with Soccer Aid for Unicef, allowing viewers to donate to the charity via SMS

Fonix, the tech company for acquiring and engaging consumers through their mobile phones, has announced today that it will be providing a mobile donation mechanic for Soccer Aid for Unicef, the biennial British charity football match which raises money in aid of UNICEF UK.

The game kicks off at Old Trafford on 10th June, and both the England and World XI teams include a host of impressive celebrities – including Usain Bolt, Sir Mo Farah, Gordon Ramsay, Michael Owen and Jamie Redknapp.

Fonix will be providing a mobile payment mechanic to the charity, allowing viewers to give to the charity via SMS in £10 and for the first time, £20 amounts. Fonix will also be managing Gift Aid donations, by sending reminders to donors to add Gift Aid as well as building a dedicated microsite for them to make a Gift Aid declaration.

The UK government will match every £1 donated by the public through its UK Aid Match scheme, doubling the difference for children in danger around the world.

Fiona Robertson, Head of Charity Projects at ITV said “We chose to work with Fonix on Soccer Aid for Unicef because we know that they have extensive experience running large-scale mobile charity campaigns.”

“Mobile billing has been incredibly effective with regards to donating to charity. Consumers clearly like to make payments via SMS, and for Soccer Aid for Unicef it will certainly have a positive impact upon conversions and the overall amount raised.”

Stephen George, Business Development Director at Fonix, said “Soccer Aid for Unicef is such a fantastic campaign. We’re so pleased to be introducing the £20 price point this year, as it clearly demonstrates that consumers want to give more to charity by mobile. Most importantly, we can’t wait to watch the game!”

Suzanne Ryder Richardson, Program Lead at UNICEF UK said “We know the public really get behind Soccer Aid for Unicef and that it’s a tremendously popular show, particularly with the fantastic line-up that it has. Encouraging viewers to donate to the charity is easy when there’s a frictionless payment mechanic that simply allows them to text to donate – it makes so much difference.

“Equally, the Gift Aid reminders and the landing page for collecting Gift Aid will increase the overall amount donated and this can only be good news for Unicef”.

International Development Secretary, Penny Mordaunt, said: “We are excited to be involved once again this year in what promises to be the biggest Soccer Aid for Unicef to date. The UK government will match public donations pound-for-pound, meaning that, together, we can double the difference for children around the world.”

The international friendly match will take place at Old Trafford on Sunday 10th June, just four days before the FIFA World Cup in Russia begins. Tickets are on sale now and the game will be broadcast live on ITV. Kick-off is scheduled for 20:00 BST.

Soccer Aid for Unicef is the original England vs. Soccer Aid World XI charity match. It was launched and co-founded in 2006 by Unicef UK Ambassador Robbie Williams and Jonathan Wilkes and has previously featured A-list stars such as Will Ferrell, Woody Harrelson, Mike Myers and Niall Horan, plus footballing royalty including Maradona, ZinedineZidane, Luis Figo and Ronaldinho.

Unicef, the world’s leading organisation for children, has joined forces with ITV to make the pro-celebrity football match bigger and better than ever, with more potential to raise money and vital support for children in danger. Soccer Aid for Unicef is produced by Initial, part of Endemol Shine UK, for ITV.

100% of all public donations to Soccer Aid for Unicef will be doubled by the UK government, up to a total of £5 million through its UK Aid Match scheme, and will go towards supporting the vital work protecting children around the world. So far £24 million has already been raised through Soccer Aid over the last 12 years.

Visit socceraid.org.uk to find out more and follow @SoccerAid on Twitter and Instagram, ‘Soccer Aid’ on Facebook and use the hashtag #SoccerAid for regular player and match updates.

RSM 2000 acquires text donation business from Vir2

RSM2000 logo

DIRECT DEBIT AND CARD PAYMENT SERVICE PROVIDER RSM 2000 LTD HAS ACQUIRED THE BUSINESS ACTIVITIES, STAFF & BRAND OF THE UK CHARITY TEXT DONATION AND MARKETING SPECIALIST, VIR2.

 

At a time when charities are worried about reputational risk from their suppliers, the purchase is the first time that a charity text donation provider has been bought by a fully regulated & compliant payment service provider. RSM 2000 can now provide a full range of payment solutions including text donation to charities under one roof and tick all the boxes for compliance and expertise at the same time.

For the full press release please read here: RSM 2000 acquires text donation and SMS marketing business from Vir2 final

BBC Children in Need break text donation record with Harvest Media UK and Fonix

Fonix’s mobile billing and campaign management platforms provided audiences with the opportunity to donate and interact via mobile. The 2014 campaign delivered a record ‘on the night total’ for BBC Children in Need, with over £5m generated over text.

“We are delighted with the record breaking results” said Susan Johnston, Director of Operations and Finance, BBC Children in Need.  “We had a very collaborative relationship with Harvest and Fonix who embraced our desire to innovate and optimize both donation levels and gift aid conversion. Working collaboratively with suppliers in this fragmented mobile ecosystem is essential”

Data-driven CRM and mobile marketing mechanics allowed BBC Children in Need to provide consumers with a tailored experience, resulting in over a third of users declaring their eligibility for Gift Aid.

Rob Weisz, CEO of Fonix Mobile commented, “The 2014 Children in Need campaign was a huge success which we were delighted to be a part of.  We understand the importance of engaging donation mechanics with high conversion of gift aid declarations, something we continue to optimize. We worked on solutions that focused on specific objectives and were thrilled with the results achieved”.

Edward Boddington, CEO of Harvest added, “ Since we started working with BBC Children in Need in 2011, the charity has always strived to innovate.  Using mobile text short codes for charity telethons is a high growth area as it allows charities to keep 100% of whatever the donor texts, in this case £5 and £10 price points.”

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Fonix Mobile is the UK’s leading mobile messaging, mobile payments and interactive services business.   For more information, please email hello@fonix.com

Harvest Media is the UK’s leading provider of participation media services and is the preferred partner for many large media companies in the industry. For more information, please visit www.hmg.tv

The BBC Children in Need Appeal is a charity registered in England and Wales (802052) and Scotland (SC039557) whose aim is to make a positive change to the lives of disadvantaged children and young people across the UK. For further information about BBC Children in Need, please visit www.bbc.co.uk/Pudsey