Fonix partners with Soccer Aid for Unicef, allowing viewers to donate to the charity via SMS

Fonix, the tech company for acquiring and engaging consumers through their mobile phones, has announced today that it will be providing a mobile donation mechanic for Soccer Aid for Unicef, the biennial British charity football match which raises money in aid of UNICEF UK.

The game kicks off at Old Trafford on 10th June, and both the England and World XI teams include a host of impressive celebrities – including Usain Bolt, Sir Mo Farah, Gordon Ramsay, Michael Owen and Jamie Redknapp.

Fonix will be providing a mobile payment mechanic to the charity, allowing viewers to give to the charity via SMS in £10 and for the first time, £20 amounts. Fonix will also be managing Gift Aid donations, by sending reminders to donors to add Gift Aid as well as building a dedicated microsite for them to make a Gift Aid declaration.

The UK government will match every £1 donated by the public through its UK Aid Match scheme, doubling the difference for children in danger around the world.

Fiona Robertson, Head of Charity Projects at ITV said “We chose to work with Fonix on Soccer Aid for Unicef because we know that they have extensive experience running large-scale mobile charity campaigns.”

“Mobile billing has been incredibly effective with regards to donating to charity. Consumers clearly like to make payments via SMS, and for Soccer Aid for Unicef it will certainly have a positive impact upon conversions and the overall amount raised.”

Stephen George, Business Development Director at Fonix, said “Soccer Aid for Unicef is such a fantastic campaign. We’re so pleased to be introducing the £20 price point this year, as it clearly demonstrates that consumers want to give more to charity by mobile. Most importantly, we can’t wait to watch the game!”

Suzanne Ryder Richardson, Program Lead at UNICEF UK said “We know the public really get behind Soccer Aid for Unicef and that it’s a tremendously popular show, particularly with the fantastic line-up that it has. Encouraging viewers to donate to the charity is easy when there’s a frictionless payment mechanic that simply allows them to text to donate – it makes so much difference.

“Equally, the Gift Aid reminders and the landing page for collecting Gift Aid will increase the overall amount donated and this can only be good news for Unicef”.

International Development Secretary, Penny Mordaunt, said: “We are excited to be involved once again this year in what promises to be the biggest Soccer Aid for Unicef to date. The UK government will match public donations pound-for-pound, meaning that, together, we can double the difference for children around the world.”

The international friendly match will take place at Old Trafford on Sunday 10th June, just four days before the FIFA World Cup in Russia begins. Tickets are on sale now and the game will be broadcast live on ITV. Kick-off is scheduled for 20:00 BST.

Soccer Aid for Unicef is the original England vs. Soccer Aid World XI charity match. It was launched and co-founded in 2006 by Unicef UK Ambassador Robbie Williams and Jonathan Wilkes and has previously featured A-list stars such as Will Ferrell, Woody Harrelson, Mike Myers and Niall Horan, plus footballing royalty including Maradona, ZinedineZidane, Luis Figo and Ronaldinho.

Unicef, the world’s leading organisation for children, has joined forces with ITV to make the pro-celebrity football match bigger and better than ever, with more potential to raise money and vital support for children in danger. Soccer Aid for Unicef is produced by Initial, part of Endemol Shine UK, for ITV.

100% of all public donations to Soccer Aid for Unicef will be doubled by the UK government, up to a total of £5 million through its UK Aid Match scheme, and will go towards supporting the vital work protecting children around the world. So far £24 million has already been raised through Soccer Aid over the last 12 years.

Visit socceraid.org.uk to find out more and follow @SoccerAid on Twitter and Instagram, ‘Soccer Aid’ on Facebook and use the hashtag #SoccerAid for regular player and match updates.

SLA Digital signs Global Framework Agreement with Telenor Group

SLA Digital Signs Global Framework Agreement with Telenor Group to Deliver Digital Content via Direct Carrier Billing

SLA Digital and Telenor Group, one of the world’s largest mobile telecommunications service providers, have signed a global framework agreement making SLA Digital a delivery agent for digital content to a number of Telenor subsidiaries across Europe and Asia.

The agreement offers Telenor subsidiaries access to SLA Digital’s ecosystem of local and international content that their customers can access via direct carrier billing. SLA Digital’s diverse ecosystem of merchants,including global brands,offers both one-off and subscription content across verticals including gaming, video-on-demand and music streaming.

SLA Digital is live with Telenor Myanmar, with other subsidiaries following imminently. Telenor’s customers in Myanmar now have access to more digital content that they can charge directly to their mobile phone bill.

 

Nic Stirk, CEO of SLA Digital commented, “We are pleased to have partnered with Telenor Group in order to leverage our key relationships with global and local merchants. Our engagement with Telenor is an important step for us as it allows us to provide their customers with key value added services whilst continuing to extend our footprint.” Nic continued, “We are proud to have partnered with an innovative mobile operator like Telenor Group and look forward to embracing future opportunities.”

Text-to-donate raises over £9.5 million in one day for Comic Relief’s 2017 appeal

 

 

 

 

 

Mobile payments company Fonix has announced that it processed over £9.5m worth of text donations, on live night for the Red Nose Day fundraiser.

The live show took place on 24th March, and the £9.5m processed surpassed the 2015 total and helped contribute to the £19.5m total raised on the night.

This year saw the public dig deep to raise money for those in need across the world. Via text-to-donate, donations were gathered with on-screen promotions in £10 and for the first time, £20 amounts.

 On the night, the £20 price point alone generated a huge £5.4 million in mobile donations, out of the total £9.5 million raised via mobile – this was 57% of the total amount raised by mobile.

 

Campaign Manager at Comic Relief, Jules Thorne said:

 “Red Nose Day was a record-breaker for us; we saw an increase of almost £4 million of mobile donations from the 2015 campaign. We couldn’t have achieved this without Fonix’s expertise and our excellent collaborative approach to running the £20 price point.

 “Fonix understands the importance of making donations as simple and effortless as possible, which is why there was such a fantastic result for mobile donations on live night – people love being able to donate from their mobile devices.

 “Most importantly, it’s so encouraging that people are clearly willing to give more to charity – the £20 price point raised almost £1.3 million more than the £10 donation option.”

Rob Weisz, CEO of Fonix commented:

“ It’s great to be supporting Comic Relief in powering mobile donations for the third year in a row.  

 “The staggering amount raised really demonstrates the power of mobile in combination with emotive content. There was a peak in the campaign where our platform processed over 18,000 donations, all in the space of a minute. It’s a real credit to our great team who really went above and beyond in the months running up to event and on site at the BBC.”

Fonix wins at Drum MOMA Awards

 

 

 

 

Fonix have won at the Drum MOMA Awards, in the Not-For Profit/Charity Mobile Strategy/Campaign category.

In 2016, Fonix delivered a UK first by providing Children in Need with a £20 mobile text donation solution for their campaign.

To read the full story click HERE.

Oxygen8 announce major changes

Oxygen8 are delighted to confirm exciting changes to their business and to its core areas of focus moving forward.

Oxygen8 has now commenced a re-brand exercise to Dynamic Mobile Billing (DMB).

With an experienced management team across the globe, DMB have an established footprint in its key billing markets such as Australia, Canada, Caribbean, Ireland, Kenya, Mozambique, Rwanda, South Africa, Tanzania, Uganda and the UK whilst it continues to expand its footprint further in Africa throughout 2017.

Kev Dawson steps into the role of CEO for the DMB business, a well known face within our industry and current board member of AIME, he will spearhead a billing centric, globally operating business that will support DMB’s established and new clients in the micro-payments landscape as it evolves, develops and grows.

Supporting multiple payment and engagement technologies across SMS, USSD, DCB, Voice and E-Money solutions, underpinned by local regional offices and personnel that deliver ‘best in class’ levels of support, DMB will continue to be the market leading, optimised and trusted billing partner of choice to valued merchants.

DMB are re-branded, re-focused and re-energised to open new dialogue with VAS merchants.  Speak with them to explore a more successful partnership in the future.

To learn more visit their site: www.dynamicmobilebilling.com