Evina offers the most advanced cybersecurity for mobile payments, enabling MNOs, merchants and payment gateways to fight fraud and conquer new markets.
Take some time to find out more about Evina’s new services and where they will be speaking next.
The Paris-headquartered firm with operations in Europe, the Middle East and 15 African countries says TrafficScreener helps merchants master mobile traffic monetization by detecting fake visits.
After creating Evina DCBprotect, the market’s best anti-fraud solution to block bots at the time of payment, Evina now leverages the same cutting-edge technology to detect bots as they arrive on a merchants page.
According to Farid Taha, Chief Customer Officer at Evina: “When dealing with a CPC (cost per click) model, merchants need to know what type of click – fraudulent or authentic – is leading to their webpage. This has long been a blind spot when dealing with ad traffic and it’s why Evina created a tool that provides visibility on all visits following ad clicks.”
Mr Taha elaborates by explaining that, in mobile traffic monetization, the objective of merchants is to optimize their media buying. This is done by evaluating traffic sources via cost per click, click through rates, conversion rates and invalid clicks. Effective media buying depends on reliable data analytics and when there is a lot of undetected fraud in the form of bots making click-throughs, the decision-making process becomes skewed.
For more information, please contact Evina at https://info.evina.com/trafficscreener/contact-us
“With TrafficScreener, the real conversion rate is revealed through the detection of fake visits. This means merchants can decrease fraudulent traffic, boost conversion rates and ultimately increase their revenue,” adds Mr Taha.
This new product represents the flip-side of Evina DCBprotect which stops bots from making payment attempts. Now, traffic monetization can be mastered while fraudulent payments by bots are similarly prevented. While DCBprotect protects the payment page from bots, Traffic Screener detects bots that derive directly from the banner ads. By revealing real traffic and real conversation rates, merchants can optimize their mobile monetization activities. The aim is to reduce the 20% of budget merchants lose when they acquire fake traffic.
Specifically, TrafficScreener enables merchants to receive real figures that reflect the quality of their traffic. Healthier traffic sources can be rapidly identified while fraudulent ones can be quickly cut off. The product even enables merchants to be reimbursed for fraudulent traffic as Evina can provide proof of bot-based activities. Finally, merchants gain a competitive advantage and higher conversion rates by accessing valuable data analytics that enable smarter decision-making.
Thanks to over 15 years of R&D in cybersecurity for mobile payments, Evina’s anti-fraud technology now analyzes more than 16 million transactions per day worldwide. Some 99.94% of fraudulent transactions are detected, with a 0.06% false positive rate recorded, and less than 100ms latency.
Evina’s DCBprotect flagship anti-fraud offering protects mobile transactions by employing anti-fraud sensors to enable mobile network operators, payment gateways and merchants to transform fraud into a manageable phenomenon.
Evina’s primary objective is to strengthen cybersecurity practices by informing MNOs and players that make up the mobile ecosystem on the inner workings of fraud to better protect mobile users and businesses.
Together with leading mobile industry associations such as MEF and the GSMA, Evina is helping to create a mobile ecosystem built on trust and transparency and underpinned by smart solutions that create prosperity.
Evina regularly produces case studies with renowned MNOs, updates on the latest types of fraudulent techniques, and reports that provide market players with information on country fraud rates, the most common regional fraud techniques, and the trending malicious apps.
Website: https://www.evina.com/
Twitter: @EvinaTech
LinkedIn: https://www.linkedin.com/company/evina/
Fonix’s CEO, Rob Weisz stated, “We’re really excited about publishing our interim report which highlights the great start we have had to life as a publicly listed company”
The company was established in 2006 and has embraced the growing needs of the mobile payments and messaging landscape. Fonix will continue to focus on providing high quality products and supporting clients across its core operating sectors including media, broadcast, charity and gaming.
Rob Weisz added, “We’re really proud to be working with many high-profile brands such as ITV, Global, Bauer Media and BBC Children in Need and we look forward to expanding on this and driving the business forward in 2021.”
View Fonix’s full Interim Report here.
If you’re involved with mobile payments, marketing, messaging, content or value added services this is for you! aimm have several conference sessions within the library and tomorrow we will be sharing these as well as some of our other favourites, across social media and our website as part of the Open Day. Visit our events page to get your free access link.
Get your 24 hour access by requesting your login today, so you can get in from 08.00 tomorrow.
Fonix Mobile plc (“Fonix”), the UK focused mobile payments and messaging company enabling businesses to charge users’ mobile bills and send users SMSs via their Carrier today announces that it has undertaken a secondary placing and sought admission of its entire issued ordinary share capital to trading on AIM, the London Stock Exchange’s growth market.
Founded in 2006, Fonix allows mobile network operators to provide additional services in the form of Carrier Billing, SMS Billing, Messaging and Voice Shortcodes. Fonix has over 100 Clients including ITV, Bauer Media, BT, Global and BBC Children in Need across a range of multi-billion pound sectors such as media, gaming, charity, ticketing and digital services.
The company will be admitted to trading on AIM at 8.00am on Monday 12th October 2020.
Rob Weisz, Chief Executive of Fonix Mobile plc commented:
“We are delighted to announce the proposed Admission to AIM of Fonix. Admission to AIM will help raise the profile of the Company as we look to deliver on our growth ambitions.
We continue to deliver on our growth strategy by supporting our clients to drive transactions that occur on the platform and expanding on the content and services provided from both existing and new Clients.
We would like to thank our existing shareholders for their ongoing support and welcome our new shareholders at this exciting time for the Company
We would also like to thank all of our staff and partners who have supported the business over the last few years. This is a really exciting step for the business which will further our ability to provide high quality products and support to our partners.”
