Fonix powers billing and messaging for Jamie Oliver’s 5-day Veggie Challenge

14th May 2018

Fonix’s carrier billing and messaging solution enables 5-day veggie challengers to discover new recipes and to receive text messages from Jamie.

Fonix, the tech company for acquiring, engaging and monetising consumers through their mobile phones, has been selected by Jamie Oliver to power the billing and messaging service for Jamie Oliver’s 5-day Veggie Challenge. Jamie’s 5-day Veggie Challenge starts today and challengers simply sign up and pay £2, which is charged to the mobile phone bill, without needing to enter credit card details.

During the challenge, an email will be sent every morning containing the day’s meat-free meals, along with extra tips and videos for a super-tasty day. Plus, through Fonix’s messaging platform, Jamie will be in touch throughout the week to share even more veggie inspiration.

Jamie’s colourful meal plan guarantees at least five portions of veg and fruit each day, plus a healthy balance of all the main food groups and nutrients.

Stephen George, Business Development Director, said: “We’re delighted to be supporting Jamie Oliver with this challenge. Everyone knows how important healthy diet and lifestyle are and technology should always seek to make these easier to achieve. By making payments for the 5-day Veggie Challenge as frictionless as possible, Jamie Oliver will be able to help more people to get better food into their diet.”

Linda Davidson, Director, Digital Product, Jamie Oliver added: “We’re very proud of this challenge, we want to inspire everyone and provide them with a great experience from start to finish.

“The 5-day Veggie Challenge is a great way to have a bit of fun and get healthy; making the payment process to access content easy, is just the cherry on top. With a payment mechanic as simple as this and with tips and recipes from Jamie throughout the week, there’s no excuse not to join in the challenge.’’

Jamie Oliver’s 5-day Veggie Challenge coincides with this year’s National Vegetarian Week, 14-20 May. To sign up visit here.

 

Putting Customer Data to Use in a Mobile World with mGage

AIME Member News

Consumers are constantly bombarded with irrelevant messages from multiple brands, across numerous channels, which means increasingly few messages get through and activated upon.  So the question is: what can you do about it?

Mobile messaging provides a breath of fresh air when it comes to trying to solve these issues. Concise, targeted and instantly effective, it opens up a new channel on which to build a relationship with consumers based on the communication they actually want to receive.

Download the Messaging and Loyalty Whitepaper and mGage we will be sharing their experience from helping different industries with their mobile messaging strategies and will also share the results of their recent survey on Messaging and Loyalty.

Here are the key takeaways:

What consumers want: what are the channels we use the most and how do we want brands to engage with us

– Actionable insights:

Retargeting: re-engage with customers that abandon their baskets or that have been inactive for a long period of time

Engagement and Loyalty: provide a one-way channel for your customers to interact with you, being it questions about products/services, order notifications or feedback on a recenlty purchased product

Drive traffic to your stores/app and increase sales: give that extra push your customers sometimes need to enter your store/app and look at what’s new