MCP Insight recently launched Mobile Advertising Compliance Monitoring in 3 new territories across the Middle East. As well as ad monitoring, we are delighted to announce the addition of Fraud Blocking and Service Testing in the Kingdom of Saudi Arabia, Pakistan and Iraq.
MCP Insight Director Declan Pettit commented: ‘We are pleased to extend our monitoring services and augment our existing MENA coverage in UAE, Kuwait, Egypt and Iran. We intend to continue our ethos of co-operating in a transparent and joined up way with the mobile billing industry to help resolve the increased fraud threat in these territories.’
Onebip has partnered with SLA Digital to extend their Direct Operator Billing coverage in the Middle East for their portfolio of content partners.
The Direct Operator Billing partnership is now live in the UAE, with plans to further leverage SLA’s mobile operator connectivity across the region.
Ashley O’Kane, Head of Marketing at SLA Digital commented, “We are pleased to have partnered with Onebip to give them access to more customers via Direct Operator Billing in the MENA region. Our capability to connect content partners via one integration into multiple mobile operators across the world is key to entering new markets quickly.”
Direct Operator Billing is an alternative mobile payment option to credit and debit card and in markets like the UAE, where mobile penetration is extremely high, this solution is a game changer for content partners as it provides customers with a seamless and secure payment option.
In addition to Onebip, SLA Digital is the trusted Direct Operator Billing partner for an array of global app stores and content partners like Google and Microsoft.