Fonix launches CRM Automation: a personalised consumer experience with messaging campaigns

Today, Fonix announced the launch of CRM Automation: a set of customer engagement automation tools for its clients to deliver mobile interactive services.

Some of the UK’s largest radio and TV broadcasters work with Fonix to deliver mobile interactive services to their audiences, with messaging used as highly effective channel for generating audience engagement.

Fonix’s platform enables its clients to configure predefined campaign start and end times, cost per mobile interaction and more. Now, Fonix has added a set of new functionalities to enable broadcasters to provide a more tailored experience for audiences when creating marketing communications, to maximise engagement and effectiveness for those campaigns.

Clients will be able to schedule automated responses at predefined times for users based on their previous interactions with a campaign, meaning that clients will be able to target individuals uniquely with relevant message content in a timely manner and within sociable hours driving both optimal experience for users and engagement for the brands.

CEO of Fonix, Rob Weisz commented: “This is such an exciting development for Fonix product suite. CRM Automation will allow for more targeted campaigns, providing those that love engaging with services an experience that is focussed upon their interaction habits. It will drive engagement and crucially, help our clients to avoid sending unwanted messages to their audiences.

The functionality has a strong focus upon upholding a fantastic consumer experience, which is so important to Fonix and those that we work with. We’re excited to see the impact that this has upon our clients and to hear about the results that this has for their consumers!”

 

Fonix listed in FT Future 100 UK as recognition for its disruptive mobile technology

Fonix has announced today that it has been listed in the FT  Future 100, a compilation of British companies making an impact either on society or their industry.

This is the first year that the FT Future 100 has run and to make it on to the list, companies had to excel in one of four categories: boosting diversity, consistent growth, disruption and those seeking to make a positive impact via their environmental, social and governance policies (ESG policies).

Fonix received recognition for its dedication to disruption. In this category, judges took into account measures such as research and development spending as a proportion of revenue, as well as the company’s own pitch as a disrupter. Fonix also received recognition for its consistent revenue growth, which is based upon its two consecutive listings in the FT 1000.

CEO of Fonix, Rob Weisz commented “We’re absolutely thrilled to have been listed in the FT Future 100, as we know what a prestigious listing this is. Fonix is at the heart of driving the mobile payments space in the UK – to be recognised for our disruptive technology really rubber stamps this!

The team have worked incredibly hard to get us to where we are today and being listed in the FT Future 100 is testament to this effort. They are all so dedicated to the Fonix journey and their passion for disruptive tech is what drives us forward. This is such an exciting time for Fonix and we can’t wait to see what happens next!”

You can view the full FT Future 100 UK list here.

Fonix partners with OMG to bring society lotteries into the 21st Century

 

22nd August 2018, London – Fonix, the mobile payments and messaging specialist, today announced that it has partnered with Open Mobile Global to provide a mobile operator billing mechanic for its clients that run society lotteries.

Fonix and OMG will be launching society lotteries that operate with a mobile payment mechanic for the very first time with The Alzheimer’s Society.

Society lotteries are run by charities, with the proceeds going to charitable causes. Traditionally, participants have entered into lotteries by purchasing a paper ticket, and this evolved over the years to encompass credit and debit card payments.

The Fonix and OMG partnership brings society lotteries into the 21st century and will allow consumers to enter these lotteries simply by sending an SMS to the service. This removes the need for entering banking details as only the mobile number is required to take the payment.

Simon King, Head of Product Development at OMG said of the partnership “We’ve worked with Fonix to deliver SMS donations for clients with great success, and since enabling society lotteries to use phone payment has been approved by the Payment Service Authority, it was a natural progression to collaborate with Fonix on this and add mobile payments to the mix.

We know there’s a demand for this sort of service, with some society lotteries having proceeds in excess of £250,000 in any one year. Introducing mobile payments will allow our clients to meet their fundraising goals more readily.”

Clare Charles, Account Director of Fonix comments, “We love making it easier for consumers to donate to charities, and society lotteries provide a really exciting opportunity for both OMG and Fonix.”

Mobile donations have been hugely popular amongst our charity clients and donors. As a payment mechanic, it’s easy, convenient and secure –  supporters can have absolute confidence in it. We can’t wait to see the results that running mobile operator billing amongst OMG’s client base for society lotteries brings.”

Fonix partners with Soccer Aid for Unicef, allowing viewers to donate to the charity via SMS

Fonix, the tech company for acquiring and engaging consumers through their mobile phones, has announced today that it will be providing a mobile donation mechanic for Soccer Aid for Unicef, the biennial British charity football match which raises money in aid of UNICEF UK.

The game kicks off at Old Trafford on 10th June, and both the England and World XI teams include a host of impressive celebrities – including Usain Bolt, Sir Mo Farah, Gordon Ramsay, Michael Owen and Jamie Redknapp.

Fonix will be providing a mobile payment mechanic to the charity, allowing viewers to give to the charity via SMS in £10 and for the first time, £20 amounts. Fonix will also be managing Gift Aid donations, by sending reminders to donors to add Gift Aid as well as building a dedicated microsite for them to make a Gift Aid declaration.

The UK government will match every £1 donated by the public through its UK Aid Match scheme, doubling the difference for children in danger around the world.

Fiona Robertson, Head of Charity Projects at ITV said “We chose to work with Fonix on Soccer Aid for Unicef because we know that they have extensive experience running large-scale mobile charity campaigns.”

“Mobile billing has been incredibly effective with regards to donating to charity. Consumers clearly like to make payments via SMS, and for Soccer Aid for Unicef it will certainly have a positive impact upon conversions and the overall amount raised.”

Stephen George, Business Development Director at Fonix, said “Soccer Aid for Unicef is such a fantastic campaign. We’re so pleased to be introducing the £20 price point this year, as it clearly demonstrates that consumers want to give more to charity by mobile. Most importantly, we can’t wait to watch the game!”

Suzanne Ryder Richardson, Program Lead at UNICEF UK said “We know the public really get behind Soccer Aid for Unicef and that it’s a tremendously popular show, particularly with the fantastic line-up that it has. Encouraging viewers to donate to the charity is easy when there’s a frictionless payment mechanic that simply allows them to text to donate – it makes so much difference.

“Equally, the Gift Aid reminders and the landing page for collecting Gift Aid will increase the overall amount donated and this can only be good news for Unicef”.

International Development Secretary, Penny Mordaunt, said: “We are excited to be involved once again this year in what promises to be the biggest Soccer Aid for Unicef to date. The UK government will match public donations pound-for-pound, meaning that, together, we can double the difference for children around the world.”

The international friendly match will take place at Old Trafford on Sunday 10th June, just four days before the FIFA World Cup in Russia begins. Tickets are on sale now and the game will be broadcast live on ITV. Kick-off is scheduled for 20:00 BST.

Soccer Aid for Unicef is the original England vs. Soccer Aid World XI charity match. It was launched and co-founded in 2006 by Unicef UK Ambassador Robbie Williams and Jonathan Wilkes and has previously featured A-list stars such as Will Ferrell, Woody Harrelson, Mike Myers and Niall Horan, plus footballing royalty including Maradona, ZinedineZidane, Luis Figo and Ronaldinho.

Unicef, the world’s leading organisation for children, has joined forces with ITV to make the pro-celebrity football match bigger and better than ever, with more potential to raise money and vital support for children in danger. Soccer Aid for Unicef is produced by Initial, part of Endemol Shine UK, for ITV.

100% of all public donations to Soccer Aid for Unicef will be doubled by the UK government, up to a total of £5 million through its UK Aid Match scheme, and will go towards supporting the vital work protecting children around the world. So far £24 million has already been raised through Soccer Aid over the last 12 years.

Visit socceraid.org.uk to find out more and follow @SoccerAid on Twitter and Instagram, ‘Soccer Aid’ on Facebook and use the hashtag #SoccerAid for regular player and match updates.

Fonix powers billing and messaging for Jamie Oliver’s 5-day Veggie Challenge

14th May 2018

Fonix’s carrier billing and messaging solution enables 5-day veggie challengers to discover new recipes and to receive text messages from Jamie.

Fonix, the tech company for acquiring, engaging and monetising consumers through their mobile phones, has been selected by Jamie Oliver to power the billing and messaging service for Jamie Oliver’s 5-day Veggie Challenge. Jamie’s 5-day Veggie Challenge starts today and challengers simply sign up and pay £2, which is charged to the mobile phone bill, without needing to enter credit card details.

During the challenge, an email will be sent every morning containing the day’s meat-free meals, along with extra tips and videos for a super-tasty day. Plus, through Fonix’s messaging platform, Jamie will be in touch throughout the week to share even more veggie inspiration.

Jamie’s colourful meal plan guarantees at least five portions of veg and fruit each day, plus a healthy balance of all the main food groups and nutrients.

Stephen George, Business Development Director, said: “We’re delighted to be supporting Jamie Oliver with this challenge. Everyone knows how important healthy diet and lifestyle are and technology should always seek to make these easier to achieve. By making payments for the 5-day Veggie Challenge as frictionless as possible, Jamie Oliver will be able to help more people to get better food into their diet.”

Linda Davidson, Director, Digital Product, Jamie Oliver added: “We’re very proud of this challenge, we want to inspire everyone and provide them with a great experience from start to finish.

“The 5-day Veggie Challenge is a great way to have a bit of fun and get healthy; making the payment process to access content easy, is just the cherry on top. With a payment mechanic as simple as this and with tips and recipes from Jamie throughout the week, there’s no excuse not to join in the challenge.’’

Jamie Oliver’s 5-day Veggie Challenge coincides with this year’s National Vegetarian Week, 14-20 May. To sign up visit here.