aimm launches a new UK call to action for society lotteries

26Sept 2017, Farnham.

The Association for Interactive Media and Micropayments (aimm), launched a major new call to action initiative for society lotteries on 22nd September 2017.  This exciting new channel could transform results for society lotteries if it performs anything like it has for charities.

Society lotteries are lotteries and raffles run for charitable benefit, licensed through the Gambling Commission or via local authority licenses. These lotteries and raffles provide a vital income source for charities.

Text short codes, which are 5 digit number starting with a 70 prefix, have been used with phenomenal success by charities over the last three years.  Short codes generate over £115m in donations per annum.  In many cases texting to a short code has become the most popular call to action for donors due to ease and simplicity. They have shown to generate incremental funds rather than cannibalisation from other, more mature, methods to donate such as online or by phone to a call centre. It also attracts a new, often younger, audience.

aimm has been working across its members to develop a similar facility for society lotteries. It works in the following way:  The society lottery manager or charity uses an advertising campaign to draw attention to its lottery with the call to action being text a word (such as WIN) to a short number starting 72 (e.g. 72123).  The advertising will include the price of the entry and the lottery terms.  A consumer sees the campaign and texts their entry using their mobile phone to gain entry into a lottery or raffle.  The lottery manager or charity uses its procedures to check the consumer is over 16 and then the cost of entry is charged to the consumer’s mobile phone bill.  It’s simple, quick and immediate. An efficient communication channel is now established with the consumer for follow up in-service messages and winner information.

With the near 100% penetration of text capable phones in the UK every British consumer over 16 can participate in a society lottery or raffle.  No other engagement and payment product has this penetration.

The launch conference was kindly hosted by Cancer Research UK and sponsored by Dynamic Mobile Billing (both of whom are aimm members), whose sponsorship enabled complimentary tickets to be given to those charities and lottery managers who wished to join us. It was extremely well attended by external lottery managers (ELM’s) and charities with excellent presentations from charity Oxfam, campaign enabler Cymba, Charity Funding and Promoter (CFP), Global’s Make some Noise, regulator Phone-paid Services Authority, payment intermediary Dynamic Mobile Billing (DMB) and mobile network operator EE.

Kevin Dawson, CEO of DMB said “It was great to talk to an audience who were clearly so excited about this new opportunity.  Based on our successful experiences in operating mobile payment lotteries in others markets across the globe, I am totally confident the UK market will be as successful for society lotteries as it has been for charities and giving campaigns, so DMB hope to work with the markets key players and share our experiences to deliver a mutually rewarding commercial partnership. The UK is getting more and more familiar with short code based services. It is positive for the whole ‘charge to mobile’ industry, opening up a new market for everyone up and down the value chain whilst being great for consumers who want to participate. It’s a win-win-win.”

The event showed that there were differing levels of understanding across the society lottery managers about how the text based call to action and mobile payment mechanism could be made to work. It is clear there is a need for enhanced education across this market.  aimm will be working closely with the Gambling Commission and the PSA on behalf of members to ensure that all regulatory requirements are covered.

Overall it is great to see a growth opportunity where the potential is being recognised. There is enormous enthusiasm across the board.  One lottery manager stated “This initiative has been the most exciting development in this industry since the postage stamp!” It is likely society lotteries will be trialling the new short code range before Christmas.

 

Spring Networking Event – 9th May

 We invite you to join us  at Blackfriars for an evening of networking with new and old business contacts in beautiful surroundings by the river.

 

 

 

 

 

 

 

 

AIME understands the importance of business networking, so look to provide these opportunities whenever possible for our members. Our networking evening is open to members and non members in a relaxed environment of mutually beneficial collaboration, to encourage business growth and working relationships within the interactive media and payments industries.

Our Spring Social evening is in the beautiful Voltaire Bar at the Crowne Plaza Hotel in Blackfriars, conveniently close to public transport links for easy access. The evening starts from 18.00 and will follow on from our AIME General Meeting in London, for those who will be attending during the day.

Tickets start from just £19 + VAT and include a welcome drink and nibbles, as well as the use of our exclusive AIME only area within the Champagne Library of the Voltaire Bar.

The bar is fully stocked for further drinks during the evening. The drinks menu includes wine, beers, cocktails and champagne.

Crowne Plaza City

 

 

 

 

 

 

 

 

Previous networking events have been very popular with attendees from companies including:

BBC, Cellcast, EE, Fonix, IMImobile, ITV, Harvest Media, Oxygen8, mGage, Phone-paid Services Authority, Telemedia News and Vodafone amongst others.

Tickets:

Member Tickets               £19.00 + VAT

Non Member Tickets     £24.00 + VAT

AIME Members can get their tickets by either requesting them directly from AIME and you will then be invoiced  for these, or from our tickets page below.

Non Members can get their tickets directly from our tickets page below.

Spring Social Tickets: http://buytickets.at/associationforinteractivemediaentertainment/94299

Booking fees apply when ordering online.

We hope to see you there

 

9th June – mPayments Summit & AIME Industry Awards Evening – London

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9th June, America Square Conference Centre, London

www.msummits.com

Join mobile operators and payment service providers as they outline how direct operator billing can work as a viable micropayment mechanism for interactive services, digital content, ticketing and physical goods across a wide range of
vertical sectors.

The event brings together mobile networks and a wide variety of payment service providers to outline how direct operator (mobile) billing can work as a viable micropayment mechanism for interactive services, digital content, ticketing and physical goods across a wide range of vertical sectors including retail.

 

Representatives will learn how Payforit, PSMS, drop charge, PRS and other “charge to mobile” solutions can offer their customers convenient, secure and immediate payment tools – wherever and whenever they want them.

 

HEAR FROM:

  • BBC • ITV • Virgin Trains  • EE • Three • O2 • DIMOCO • ImpulsePay• Oxygen8 • OpenMarket •IMImobile • mGage • Fonix • AIME • PhonepayPlus • Ofcom • FSA

MPAYMENTS EVENT INFORMATIONmPayments poster and: MPS’15 – Overview (Delegate)

 

 AIME will be speaking throughout the day on important issues such as the 13th Code and Special Conditions.

The mPayments Summit will be followed by the AIME Industry Awards Evening. 

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VOTING FOR THE AWARDS HAS NOW CLOSED 

 

The AIME Industry Awards categories are:

  • Most Innovative Mobile Payment Service

  • Most Innovative Mobile Network Opportunity

  • Most Innovative use of Technology

  • Most Progressive Customer Service Strategy (implemented change)

  • Outstanding Contribution to Industry

We would like to thank our award Sponsors for their support of this event, and helping ensure that the Industry is recognised for the work it does.

Our Award Sponsors are:

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Monetising Games & Apps via Charge to Mobile Workshops – 19th January London

 

AIME is proud to announce six free one-hour workshops presented by the UK Mobile Network Operators, EE, Vodafone, Three and O2 on Monday 19th January 2015, the opening day of London Mobile Games Week.

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The workshops, which are running every hour from 10:00 to 16:00 will assist apps and game developers to develop monetisation strategies for their future projects that include full population coverage and are virtually device agnostic.

See how other companies introduced 60% revenue uplift virtually overnight and managed to attract new audiences to their product ranges.

There will be an opportunity to quiz the Mobile Network Operators about enabling your specific requirements.

If you are a developer, consultant or decision maker and in or near Shoreditch on 19th January, simply register your interest in one of the Monetising through Charge to Mobile workshops by using our Eventbrite page: https://eventbrite.co.uk/event/15219865026/

 

London Mobile Games Week is a week long series of industry wide events throughout London for professionals in the tech, creative and entertainment sectors, with a core focus on mobile games.

The purpose of London Mobile Games Week is to drive investment and growth in the mobile games sector, in the UK

All of the events are individually and independently hosted by leading associations, the gaming community and professional events companies.

The events will take place in a diverse range of locations and settings in the UK’s capital and range from everything from informal meet-ups and networking activities, to workshops and seminars, to awards ceremonies and full scale conference and exhibitions.

Visit the website for full details:www.mobilegamesweek.london

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