Mobile payment specialist Fonix has announced that it processed over £12.9m worth of text donations for this year’s BBC Children in Need fundraiser.
Fonix said that the £12.9m that its payment platform processed surpassed the 2016 total of £7.64m and contributed to an overall total of £50.1m raised for BBC Children in Need on the night of the 2017 Appeal show.
Across a number of campaigns such as the Countryfile Ramble and the Rickshaw Challenge, as well as through a specially created fundraising campaign on the night of the show (Friday 17 November), mobile donations were gathered using a choice of three charity donation price points: £5, £10 and £20.
Karen Bass, Chief Operating Officer at BBC Children in Need said:
“We’ve been delighted by the response to this year’s Appeal and are grateful to everyone who has helped raise this amazing sum to support disadvantaged children and young people across the UK. We want to make it as straightforward as possible for our supporters to make a donation and our ongoing relationship with Fonix has enabled us to achieve this through text-to-donate.”
Rob Weisz, Chief Executive of Fonix commented:
“When it comes to donating to charity, SMS has proven itself to be an ever-growing donation channel. Our solid working relationship over the last 3 years has really focused upon increasing the money raised from mobile, whilst making it as easy as possible for consumers to donate to this fantastic cause.
“For this year’s campaign, text-to-donate was promoted throughout the whole night to cater to growing demand.”
Children in Need is the BBC’s UK corporate charity, which raises money for disadvantaged children and young people around the country.
BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential. The charity will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.
BBC Children in Need is currently supporting over 2,600 projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.
Further information about BBC Children in Need can be found at bbc.co.uk/Pudsey