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Global wins Most Effective Charity Campaign

Posted on by Andrea Putnam-Moorcroft

Congratulations to Global’s Make Some Noise, the official charity partner of Global, The Media & Entertainment Company, for winning a 2018 Effective Mobile Marketing Award (EMMA) for use of their ‘Text to Win & Donate’ mechanic.

The judges awarded Global’s entry ‘Most Effective Charity Campaign/Solution’ due to the creative way of running charity-based competitions on radio, together with high conversion rates and a +20% increase on the amount donated with each engagement.

To find out more, visit: https://mobilemarketingmagazine.com/2018-awards-preview-most-effective-charity-campaign-or-solution

 

IMImobile launches ‘Tweet to Donate’ for the Post Office

Posted on by Andrea Putnam-Moorcroft

IMI Logo- new 2014 web sized

 

IMImobile continues to deliver innovation on Twitter, launching ‘Tweet to Donate’ for the Post Office

The Post Office became the first UK organisation to allow Twitter users to donate to the BBC Children in Need charity campaign ‘Be a Hero’.

IMImobile launches Tweet to Donate in partnership with Post Office

London, United Kingdom, 17th November 2014 – IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced its development of ‘Tweet to Donate’, an innovative new service used by the Post Office. The service has made the Post Office the first UK organisation to enable and process donations via Twitter as part of being a fundraising partner to the BBC’s Children in Need charity campaign, ‘Be A Hero’.

To read the full press release about IMImobile working in partnership with the Post Office click here: PR – IMImobile – Tweet to Donate – Post Office – 17-11-2014

 IMImobile - Post Office - Tweet to Donate