Advertising monitoring identifies ‘sick’ attempts to capitalise on Ukraine War

Leading advertising fraud monitoring provider, MCP Insight, has revealed that in the past weeks it has picked up the emergence of shameless attempts to capitalise on the publics’ empathy for the plight of the citizens of Ukraine.

Soon after the Russian invasion, the MCP Scanner ad monitoring tool began identifying emotive banner adverts, such as the need for a ‘Ukrainian No Fly Zone’, appearing on random websites.

Members of the public clicking these adverts found themselves redirected to Adult (pornographic) content websites, and not to the balanced information sources or charity pages which the web user might reasonably expect.

These particular adverts, run by third-party affiliate marketeers, are the latest in a trend of misleading and in some cases, fraudulent adverts being picked up worldwide by MCP’s scanning tool.

Commenting on the finds, MCP’s Head of Compliance, David Ashman, said: “Companies or individuals seeking to gain commercial advantage by misleading the vulnerable consumer is a sad reality of the digital age; however, with the lives of women, children and everyday citizens being lost in Ukraine, this new style of sickly targeted advertising scrapes the very bottom of the moral barrel”

Without use of tools, such as MCPs Scanner, mainstream brands paying for referral traffic are often blind to the techniques and messages that certain Affiliates use to encourage user clicks through to the brand website.

The scope of potential harm extends not only to those consumers being misled, or children potentially being exposed to sexual content; charities also suffer when their legitimate calls for help are priced out of the market by unscrupulous advertisers.

These nefarious advertising practices are being brought into sharp focus with the UK Government’s Online Safety Bill.

The Bill will place a greater duty of care on companies and brands to understand the entire consumer journey and increase the controls and protections to identify and block these inappropriate traffic sources.

MCP’s Founder, Toby Padgham commented: “There is far more companies could be doing, voluntarily, to clean up the internet. Whilst we welcome the aims of the Online Safety Bill, the need for prescriptive regulation could have been prevented. We encourage big brands to utilise the tools already available to them to better self-police the leads and referrals they receive, as this will lead to the best outcome both for consumer and the Brand’s reputation”

MCP Insight is an anti-fraud & compliance solutions provider, with operations across Europe, Asia, Africa and the Middle East.

AIME Power50 conference videos

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Following the highly successful AIME Power50 conference last month we now have videos of all our speakers for those members who could not attend the conference. You can select the entire collection or just pick the talks you like to hear.

Please use the link to take you to the video page.  It costs £75 to view the entire collection or £15 per video.

We hope you will enjoy the opportunity to access these thought provoking presentations.

http://vimeo.com/ondemand/power50 

9th November 2016 – Power50 Conference

What is the AIME Power50?

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Across the AIME Membership 50 senior managers and key influencers in their organisations meet annually to engage under several key themes focusing on growth of the interactive media and entertainment industries. The important part of the engagement is to understand the current and future socioeconomic and technological environments that can affect consumers and how they digitally engage.
The AIME Power50 Conference then takes the learning from the days’ presentations and workshops this to develop a proposed road-map for the future. This years conference looks set to be filled with another great line up of speakers and full of great content, and fresh business thinking.

Conference Speakers Announced!

Our conference speakers will be discussing the topics that are current, and future looking to help create a vision and clear opportunities for business now and to come:

 Alex Haffner                Dentons                               Brexit – what’s it mean for the Telecoms industry?

 Emily Talbot               Deloitte                                There’s no place like phone – consumer behaviour

 Helen Southgate        affilinet                                Affiliate Marketing 101

 Dr Lucy Green           Larato                                  The buyer-supplier relationship with digital portfolios

 Mark Challinor          Media Futures Ltd            Creating a better experience in digital publishing

 Rob Malcolm              MEF                                      Global insights into messaging – enterprise and consumer trends

 Lee Booth                    Active Ticketing                 Tickets and the end of touting

 Richard Reeves          AOP                                      Future of online publishing

 

Event Information:

Find out more about our Speakers from our Speaker Content Pack which gives a detailed look at what topics will be discussed and a little more about our speakers themselves! power50-speaker-content-and-profiles-2016

Please read through the Event Information Pack: power50-information-pack-2016 for an overview of this popular event, including ticket information.

Get a feel for the day with the Agendafinal-aime-power50-attendee-agenda-day-timings

LIMITED TICKETS STILL AVAILABLE, BUT BOOKING CLOSES SOON! 

With tickets selling fast to this popular event, we are now close to capacity so don’t miss out!

Book your tickets by emailing power50@aimm.co by the 3rd November to secure your place. 

The event is kindly sponsored by: 

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Power50 Speaker Spotlight: affilinet

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affilinet is a pan-European affiliate marketing network, owned by digital business United Internet Group. We see the industry differently; pushing barriers, challenging ourselves and striving to make improvements in everything we do. We are passionate about the affiliate channel, challenging the status quo and striving for continuous development in the affiliate space. For our clients this means best in class affiliate programmes which deliver real results – an approach that is valued by over 3,500 advertisers including: Sky, NOW TV, Thomas Cook Airlines, Debenhams, Thomas Cook and more.

www.affili.net/uk

Our affilinet speaker joining us at the Power50 Conference is Helen Southgate.

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Helen Southgate is UK MD of affilinet. As well as managing the UK business, Helen also plays a key role internationally in the sharing of resource and knowledge across the wider affilinet team in seven locations.

Prior to affilinet Helen was at BSkyB for three and a half years, she started in Sept 2009 as Senior Online Marketing Manager for PPC and Affiliates before taking on the role of Online Marketing Controller for Strategy and Planning in January 2012.

Helen has worked in the online industry since 2002, with a solid background in online performance marketing working at affiliate networks Deal Group Media and Silvertap before joining Sky.

Power50: Only 10 days left to claim your discount!

The Early Bird Rate for our Power50 Conference ends on the 30th September in London, which means there is only 10 days left to claim your discount! 

You can get your ticket at only £120 + VAT until the end of the month and it will then rise back to the full price of £150!

This event is aimed at senior managers and decision makers from across the interactive media industry and is focusing on opportunities to future proof your business.

The day includes welcome coffee and pastries, a day full of industry specialist speakers across a range of important topics and business trends, a workshop and Q&A session with speaker panel, 3 course lunch and networking drinks after the conference!

With our list of speakers continuing to grow you will be hearing from companies such as: Media Futures, Affilinet and Association for Online Publishers amongst others.

If you would like to get your ticket to this event please email: power50@aimm.co

To learn more about the event and to download our event information pack visit: https://aimm.co/9th-november-2016-power-50-conference/